- Fashion label Alla Frenkel has launched a 'lingerie for children' fashion line
- Six girls aged eight and 14 were used as models to promote the underwear
- Pictures were published online where viewers branded them 'sickening'
- Police intend to charge the girls' parents with 'failing to perform their duties'
The girls, aged eight to 14, were photographed wearing lacy underwear and shawls as part of a promotional campaign for fashion label Alla Frenkel's new line.
Frenkel's, which is based in Odessa, published the images on its website where they were branded 'sickening' for sexualising children.
Following the backlash police chief Larisa Zub, head of the juvenile department of the National Police of Ukraine, said she intends to charge the girls' parents.
'We will for sure charge the parents with an administrative crime in this regard – the improper performing of their parental duties,' she said.
'Such photographs may attract attention of people with mental problems.
'They may want to trace the address of the child's family and to follow the child.'
The police have called for experts to give their opinions on the pictures before a final decision is taken over the type of legal action - and who is prosecuted over the case.
One critical comment asked: 'Aren't they too little for such facial expressions and body poses? Are you advertising paedophilia, or what?'
Another posted: 'Where are the parents? What are you doing? These are girls, not underage prostitutes.'
A critic wrote: 'I am not at all a member of moral police but this is just too much.'
One commentor warned: 'You will end up in court – this is sexualisation of underage children.
'This is the dream of a pedophile coming true. It is just horrible from an ethical point of view.'
'This is sickening. Whoever deigned this should be punished - and so should the parents of these exploited models'.
Frenkel has indicated she sees 'nothing wrong' with the shoot while posting a message online which read: 'Poke your nose into clever books, not into other people's lives.'
Alongside the images, an advert in Frenkel's shop said: 'Nowadays, young ladies can afford to wear elegant and attractive lingerie!
'Delicate lace, comfortable natural fabrics, exotic decorations – all these features in the new collection of lingerie for children!
'The lingerie in which your daughters will sleep like princesses.'
Frenkel, who also produces adult lingerie, is pictured with the child models who are dressed in her skimpy lace products.
Frenkel has a daughter the same age as some of her models, it was reported.
Odessa model agency Playfashion has advertised for young models to take part in Frenkel's fashion show in the city on 20 October.
This is due to be part of Odessa Fashion Week.
The advertisement reads: 'We are inviting girls aged eight to 14 to take part in the Alla Frenkel collection presentation on 20 October at 8 pm at Odessa Fashion Week.'
However, following the involvement of police it is unclear this will go ahead as planned.
Story (with photos in question):
https://www.dailymail.co.uk/news/ar...-girls-sexualised-ads-Ukrainian-lingerie.html
