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Electrician John Pordage, 34, died in August after the shooting at a BP garage in Chelmsford.
Two teenage boys are on trial at Chelmsford Crown Court, where one of them faces a murder charge.
The court heard how Mr Pordage and a friend compared a third teenage boy, Bradley Blundell, 18, to the chocolate bar mascot.
Mr Blundell, who was 17 at the time, is accused of shooting Mr Pordage dead, but the court heard he has not been arrested and is on the run from police.
The court heard Mr Pordage and his friend, who were at the petrol station buying cigarettes and fizzy drinks following a night out in Chelmsford on 5 August, also made flirtatious remarks about a girl before the shooting.
The girl was part of the group of five teenagers who were at the garage fuelling a Ford Fiesta.
Prosecutor Tracy Ayling QC said: "Further comments were made, this time towards the males in the back [of the car], particularly in reference to Bradley Blundell.
"Reference was made to him looking like the Milkybar Kid. It may well be that that remark was the catalyst for what followed."
http://www.bbc.co.uk/news/uk-england-essex-42703089