I must admit the first BK ad made me want a blowjob more than their disgusting sandwich
http://fox61.com/2016/01/27/after-t...-new-mission-to-fight-female-objectification/
http://fox61.com/2016/01/27/after-t...-new-mission-to-fight-female-objectification/
NEW YORK — Advertising has a long history of objectifying women. Now, one powerful female ad exec is fighting back.
Madonna Badger’s new campaign, #WomenNotObjects, is making big some waves.
It started when Badger, who heads up the advertising firm Badger & Winters, anonymously released a video on YouTube on January 11. The video begins with the results of simple Google search: “Objectification of women.”
The results turned up ads with troubling portrayals of women. The clip, which is two-and-a-half-minutes, features women critiquing the ads by mocking what the images are suggesting.
“I love sacrificing my dignity for a drink,” said one woman with a Skyy Vodka ad. It featured a man — holding martini glasses and a Skyy bottle — straddling a sunbathing woman, her cleavage being the focal point.
“I love sleeping with guys that don’t know my name,” said another woman in a Post-It ad. The ad portrayed a couple in bed — the woman had a Post-It on her forehead with her name, Jade.
“I’d sell my body for a burger,” and “Nothing makes me hotter than watching a guy get his head blown off” are just a few of the other captions read aloud during the video.
Badger has had a successful career in advertising. She created the Mark Wahlberg and Kate Moss Calvin Klein campaigns before founding her own agency in 1994. After losing her three daughters and parents in a house fire on Christmas Day in 2011, she temporarily stepped away from advertising. But she found her way back, with a new mission.
Badger said her agency has decided to no longer use women as a prop, “where she has no choice, no voice.”
“We will never over-retouch to the point that it is unattainable human perfection, and we’re not going to use her body parts,” she told Lauer.