A Mexican congressional candidate's risque attempt to rally voters may instead see her kill some off, if they're driving when they see it that is.
Natalia Juarez has posed topless on a giant billboard situated in bustling locations in Mexico's second biggest and very conservative city, Guadalajara, in what she calls a 'provocative, different and unprejudiced' campaign.
The University of Guadalajara philosophy professor, who is running as a member of the Party of Democratic Revolution, is shown in the ad bare-chested, covering her breasts with her right hand and raising her left fist in a call to arms.
She is joined by six of her party colleagues, all in similar states of undress, and a slogan reads: 'Dare to join a new, unprejudiced nation-building project!'
Ms Juarez, 34, said the controversial poster was supposed 'to make an impact and not go unnoticed', according to Spanish language news agency EFE.
'It's an attempt to run a campaign that is different and cheerful, but also an invitation for people to reveal who they are and commit themselves,' she told the agency.
The sexy billboard has attracted strong criticism from the right-wing governed state of Jalisco's many conservatives, who claim it lacks substance.
Ms Juarez is campaigning for a seat in the western state of Jalisco's 8th District.
Unfazed by her critics, Ms Juarez told CNN conservatives were never going to vote for her anyway.
'Even if I dressed as a nun and carried a rosary and said that my party was going to give away Bibles and rosaries, they wouldn't,' she said.
Mexico's congressional and presidential elections are being held on July 1.
One of Ms Juarez's policies includes legalising drugs and taxing them in an effort to stop Mexico's brutal cartel violence, according to the New York Daily News.