A Tesco store yesterday banned shoppers from wearing pyjamas, nightgowns and slippers.
And mum-of-two Elaine Carmody, 24, became one of the first casualties of the ban. She said: "I walked in with my trolley and the security guard came over and told me to leave.
"I've got lovely pairs of pyjamas, with bears and penguins on them. I've worn my best ones today, just so I look tidy.
"It's just when I'm in a rush or busy with the kids. I was going to buy £100 worth of stuff in here today and they've made me leave my trolley in the aisle. So they've lost out."
A notice at the store entrance in St Mellons, Cardiff, said: "To avoid causing offence or embarrassment to others we ask that our customers are appropriately dressed when visiting our store and no nightwear is permitted)."http://www.mirror.co.uk/news/top-sto...5875-22003098/The store is in the middle of a housing estate with a high number of single mums living on benefits.
Another mum, who did not wish to be named, said: "This is pathetic and shows how snobbish people can be. Do they have any idea how difficult it is to get three kids off to school when you are a single parent?
"You haven't got time for a cup of tea, never mind getting all dolled up. I won't be bothering with Tesco any more - I'm off to Aldi."