For as long as she can remember, Jill wanted a different vagina. Not only was her labia minora slightly larger than her labia majora ("I'd see women in locker rooms and in magazines and be jealous," she says); after two children she also had serious incontinence problems.
"My vagina had that 'flippy-floppy' feeling. I could barely feel anything. Sex was just not the same." Then a friend of hers saw an ad for Dr. David Matlock and his Laser Vaginal Rejuvenation clinic in Los Angeles. "My friend said, 'Hey Jill, you could do this!' It was meant as a joke. I found Matlock's number on the Net and was in his office within a week."
Jill, a Manhattan lawyer, had two of Matlock's trademark surgeries: Laser Vaginal Rejuvenation (LVR) to tighten her vagina and "enhance sexual gratification" and Designer Laser Vaginoplasty (DLV) to "aesthetically modify" her labia.
She calls her transformation "a miracle," and she is not alone in her enthusiasm. High above Sunset Boulevard, in Matlock's plush, 5,000-square-foot office, vaginas are being redesigned, labia modified, vulvae reconfigured. The women spreading their legs, exposing their personal secrets to the antiseptic trimmings and surgical prunings of a trusty laser are ad hoc pioneers in a rapidly growing industry. But is LVR truly a way of enhancing sexual gratification or simply a way of selling gynecological surgery while pushing the perfect vagina? With the reasons for LVR and DLV as diverse as the vaginas themselves, the answers are not so cut-and-dried.