More parents have admitted mistakenly trying to feed their children dog food after a pet snack pack featuring a well-known kids cartoon was put next to chips in a supermarket.
The store owners have apologised after dozens of horrified parents have said they bought the Scooby Snacks for their youngsters from the Whanganui Pak'n Save this week to eat at school and kindergarten.
They were shocked to discover the 30g individual carob snack treats were never intended for human consumption but were animal snacks.
Notices have gone up around Whanganui preschools and staff are checking lunchboxes to make sure children aren't eating the wrong food.
"I wondered why my boy didn't like the taste of them," posted a parent on Facebook.
One parent popped a doggie treat in her mouth after her child rejected it.
"I got these today not knowing they were dog food [and] tried giving one to my 1 year old. Lucky he wasnt hungry and I ended up eating one and spitting it back out followed by reading the packet more," she posted on Facebook.
Another parent said she bought a Scooby Snack multipack on Tuesday during her weekly shop believing it was children's food.
"I was absolutely mortified when I gave them to my daughter. She took one bite and said, 'this is rubbish'.
"I looked at the packet closely and gasped, 'Oh no, I am so sorry. I just fed you dog food'."
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--Al