When Carol Suchman passed the Hudson Party Store in Manhattan's West Village earlier this week and noticed it was closing down she knew there was only one thing for it.
In she went, spoke to the flabbergasted owner and bought the lot - down to the very last inflatable reindeer.
The philanthropist normally donates toys for foster children's birthdays, but decided to expand her giving this year and negotiated with the store's owner to buy everything inside.
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Suchman, who with her husband started a technology public relations agency that they later sold, then donated the toys to New York City's Department of Homeless Services.
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She said that the children often get used gifts, though the toy store she bought will give thousands something new to unwrap this holiday season.