This vain grizzly just loves a GoPro video selfie.
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Bear has been caught filming itself on camera — before trying to eat the gadget.
Astonishing footage sees the female beast approach the device that was left recording on a bridge in Knight Inlet, British Columbia, in Canada.
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picks up the equipment and takes a moving selfie of herself and pals. Then, after presumably getting bored, she tries to devour the gizmo by opening up the case and sinking in her teeth.
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then dumps it after realizing it's not that tasty.
Visual ecologist John Kitchin was shooting footage of the bears and interviewing a biologist when the grizzly spotted his camera.
The University of Cumbria, England, student uploaded the clip, salvaged from the destroyed camera,
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It's since racked up more than 225,000 hits.
"(She) was being very curious, chewing on the bridge, peering over at us, while her mother and sibling were on the other side of the bridge watching some other bears in the river below," Kitchin told
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"But as soon as she smelled the camera she made a beeline for it. She actually dropped it but came straight back and then took it to the other side of the bridge to have a little chew on it.”
"The point of view is just incredible: her roving eye, the dexterity of her nose, her family peering to see what she has … and her claws, legs and fur as she walks along,"
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