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Sofa King Banned

March 2, 2012 at 10:15 am by  

Northampton, UK - The UK furniture retailer Sofa King came under fire when an advertisement in a local newspaper – using their 9-year-old slogan – drew complaints from three readers.

From it’s early beginnings, Sofa King has taken pride in the particular way that they do business. Customers were assured that the prices they were paying were not just low - they were Sofa King low! …and the delivery wasn’t just fast – it was Sofa King fast!

But, alas, an era has ended… The recent review by the UK Advertising Standards Authority (ASA) stemming from the reader’s objections resulted in one inescapable conclusion – their slogan is Sofa King offensive that it should not be used.

“The ASA noted that the phrase ‘Sofa King Low’ used the advertiser’s company name – but considered that it could be interpreted as a derivative of the swear word ‘f***’, which consumer research had found to be a word so likely to offend that it should not be used in ads at all, even when it was relevant to the name of a product,” the industry watchdog group explained.

The ASA noted that complaints about the slogans had even resulted in calls to police as far back as 2004.

Sofa King management responded by saying “The conclusion of the Advertising Standards Authority is Sofa King idiotic as to be unimaginable. In fact, based on their conclusion, we think that they are Sofa King full of it, that it is running out their ears.” Okay, they didn’t really say that. …at least not publicly.

Sofa King did, however, say that the slogan ‘simply used their company name to refer to pricing and that the words had not been changed or run together or punctuation used in a way that was intended to cause offense.’

The ASA was unmoved by their claim. So, as of now, the slogan is Sofa King banned.

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  • http://pulse.yahoo.com/_XKMAEMPVJ5T2Y35HKYTNG7I6SY Cedric

     Does “ASA” stand for Dumb Mother Fuckers ? If not it sure sounds like it should.  Sofa King them Hoes.

  • kniption

    To experience the full audio magic of the Sofa King name, click on the phrase “they were Sofa King low!” in the article.  It is Sofa King awesome…

  • Andy P

    This is Sofa King stupid.  I didn’t even realize what the hell this was about until mid-way through the article.  The ASA should be Sofa King Sued.  LOL

  • http://www.facebook.com/people/James-Stone/1429800663 James Stone

    That is Sofa King We Todded. 

  • Lena60

    They really got” fucking” out of that?Are these the same type of people who see Jesus in a tortilla?

  • DangerousKindOfSnark

    Another stellar write up. You are Sofa King awesome!

  • Jemimabean

    We had a pizza chain advert in South Africa for a particular new pizza which had (bleh) little meatballs in the crust- we call little meatballs “frikkadels”- and the entire ad was thirty seconds of people (including tiny kids) saying “What the fffffffffff?” until some poor child ended the whole thing by saying “What the FFFFFFFFfrikkadel?” It was dreadful. Not because it insinuated that people were saying “What the fuck?” but because they were truly disgusting pizzas.

  • http://twitter.com/AngelsMom0806 Angels Mom

    I read the write up twice and still couldn’t understand and was like “maybe I should click the link”. LOL! Made all of the difference!

  • Jemimabean

     I like the bit with Frank. N. Stein. “Uuurrrbbbbggggg. Sofa King Good….” :)

  • JohnQknowitall

    Wow.. I thought the morality police in this country were bad. I guess solitary confinement might be the only way to protect some people from being offended.

    BTW who pays for ASA?

  • Lena60

    I had to read it more then once as well. I still think it’s abit of a reach…petty.

  • Lena60

    James, this just cracks me up. :)

  • Sorrow_discord

    lmao. Silly people it’s just words.

    Racial slurs aside, I honestly have never understood why we consider some words to be offensive while others are not. 

  • http://www.facebook.com/people/Jerri-Blank/100002828502192 Jerri Blank

    It wasn’t till half way through article that I really realized the whole rhyming thing then couldn’t quit giggling! thanks kniption!

  • Jemimabean

    http://youtu.be/R9EROD9rF3w
    The whole thing is bad, actually, the pizza in particular but the absolute worst is the “African Jive” type music they play towards the end, like we have nothing better to do than sakkie- sakkie dance with each other in a church hall somewhere in the Karoo and eat shitty pizza. Ug.

  • sugarpie

    I would go there just because of the name.  Sofa King ingenious.

  • soon2bmomof3

    sofa king we Todd did. lol.

  • soon2bmomof3

    Asinine Stupid Asses.

  • http://pulse.yahoo.com/_XKMAEMPVJ5T2Y35HKYTNG7I6SY Cedric

     I like that.

  • http://talkinshitwithshannieandboo.blogspot.com/ shannie

    It took me twice reading this article and about 5 minutes to understand what it was about….

    I am sofa king slow. 

  • Tundratot

    Will they next be forced to change their name? 

    People’s minds are just in the gutter all the time.  I remember as a kid the local Beavis and Buttheads all smirking and giggling over every little thing because it had some double entendre sexual or scatological significance to them.  It got to where I couldn’t say anything, so eventually just stopped.  Now we have “fun with sports” wherein the sports casters many comments have sexual meanings and the DJs string them together to have a giggle.  If everything out there has to be censored because some gutter dweller can take another meaning out of it, we should just get back to sign language.  Much more evocative.

  • Lena60

    Love your comment, I feel the same damn way.

  • http://www.facebook.com/ericagieras Erica Gieras

    WOW I didn’t even get this at first until it was explained….not I think the whole thing is 
    SOFA KING RETARDED!!! Really people? Offended over this when children are being raped, murdered and sold into sexual slavery daily! 

  • http://www.krashthrills.wordpress.com/ Anthony Mandich

    That is bullshit bullshit bullshit.  

  • 62julietandvoid

    I feel like letting loose bad words only until this stupid shit stops. If I lived in the uk, I would feel threatened by this. Afraid I’d be locked up when some DUMBASS connects the dots between unrelated crap. fuck you, fuck off

  • GGMon

    Are these motherfuckers serious? It’s sofa king stupid.

  • http://twitter.com/AngelsMom0806 Angels Mom

    Sofa King bullshit.

  • http://twitter.com/AngelsMom0806 Angels Mom

    Now I do have to admit that if I were listening to that commercial on TV or on the radio I would be a bit bothered as well (after listening to how they say it on YouTube) because my son tends to repeat everything he hears. We don’t use profanity around the children and I wouldn’t want him to go to school saying “This work is Sofa King hard.”

  • sherrdbw

    I do not understand this article at all. I missed the point. What does Sofa King have to do with the word fuck. Any explanation will be appreciated.

  • Lena60

    I think it stands for A Shitty Assumption.

  • Lena60

    If you say it fast,sofa king sounds like so fucking.

  • DangerousKindOfSnark

    I’m a huge, giant, big David Bowie fan and my nephew absorbed a lot of his lyrics. I died when my sister called and told me that he had told his kindergarten teacher “oh baby, just you shut your mouth”. Sis didn’t think it was as funny as I did, mom’s have no sense of humor. ;)

  • kniption

    I actually don’t know that they ever had anything other than the print ads, AM.  The YouTube audio didn’t sound particularly British.  I included it to help make the connection.

    That said… if your son complains to you that his homework “is Sofa King hard,” you need to just tell him “Sofa King get started on it!”   

  • Texas Ranger

    Shannie, Would you mind calling Mike Hunt for me please? He should be with Ben Dover. Thanks.

  • JGo555

    Yes, it should be banned along with your snobby british accent that acentuates that sneaking “F” word.

  • minjofu

    They should sell t-shirts ..   If anything this gives their business a little boost and a bit of a rebel vibe..  Yeah, I’d buy that t-shirt ..  It’d be sofa king SWEET!!

  • NuttyFuzz

     My thoughts exactly

  • http://twitter.com/AngelsMom0806 Angels Mom

    LOL! No, we don’t.

  • http://twitter.com/AngelsMom0806 Angels Mom

    I forgot it was a UK story so I didn’t even consider the accents. 

    LMAO @ “Sofa King get started on it!”

  • hershey

    Haha, I didn’t get it either until I read your post and clicked on the link as you suggested. I kept reading the write up as sofa pause king and couldn’t make the connection.

  • Wildheart

    When I worked at a mall in Louisiana many years ago, we called the mall office and had Mike Hunt paged throughout the mall. 

  • http://www.facebook.com/people/Andy-Staves/521875395 Andy Staves

    Saw this the other day on the news here, I sofa king couldn’t believe it! God I didn’t think that us British were sofa king uptight! 
    Oh well, just so you know, we aren’t all like this ;)

  • minjofu

    Dang, i’d like to read a little bit more about that story myself..  Crrrazy..  Makes this story look more like a feel-good piece by comparison..  lol

  • Lena60

    No problem Andy, we have just as many uptight people here too.

  • VXIII

    Well I am Sofa King dissapointed, they take all the fun out of everything…

  • DemonDreamer85

    That is just Sofa King We Todd Did. 

  • http://www.facebook.com/hannahonfire Hannah Marie Glockner

    Those people are sofa king lame!

  • JGo555

    BTW, that pizza looks like shame got fat & puked on a meatball wreath.

  • sherrdbw

    Ok, I get it now. Apparently, the complainants have dirty minds, because I would never have gotten it.

  • Scretch

    There’s a thai restaurant my friends and I used to eat at called Fu Kim. We always got a kick out of name.. I’ll bet Sofa-king is enjoying all the free adverts regardless of the outcome. 

    Remember a rose by any other name is still a good fuck.

  • http://twitter.com/AngelsMom0806 Angels Mom

    I feel like CT. It took me two days to get Mike Hunt. I’m so slow…

  • http://talkinshitwithshannieandboo.blogspot.com/ shannie

     Consider it sofa king done.

  • hicusdicus

     These are the people who see Jesus in a steaming pile of dog droppings.

  • http://www.facebook.com/profile.php?id=1069158605 Randy Whisnant

    I for one think it is a good call. It is pretty obvious from the naming and even more obvious after listening to the advert that they are using a play on words to attract attention.  And in that way they can claim mission accomplished. They got the attention, just not what they were looking for. Now don’t get me wrong, I really dislike pettiness or lack of common sense. But it is that common sense that tells me they took pride in being able to say that their prices were “So Fucking Low”. Don’t believe me? Say “so fucking low” and then listen to the advert. Same thing, they are identical in sound.

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